Social Media News Stories You Need to Read.

Social media is constantly being updated—so you should be, too.

Here are 5 of the top social media news stories from these weeks that you don’t want to miss. Latest update: August 9th.

1. TikTok is testing TikTok Stories.

It looks like TikTok is going to add a Stories-like feature for creators to express themselves. Instagram, Facebook, YouTube, LinkedIn and Snapchat have such features already, even though Twitter just got rid of their version of it.

The TikTok stories will be available for 24 hours and displayed in a collapsible left-hand side panel in the app’s main feed. There will be a dedicated camera and creation flow to make it for users to either find or create.

2. Instagram reveals how the Reels algorithm works.

Instagram Reels are so much fun, but do you know how to make them efficient for your social ROI? Instagram just pulled back the curtains to show us how a brand can enable Instagram Reels for their business.

These are the main signals Instagram is looking for:

  • Reels followers are likely to be interested in, depending on how they have engaged with previous content.
  • Their history with the brand.
  • The quality of the content when it comes to audio and video.
  • Information about your brand and how others interacted with it.

Also, recently Instagram Reels expanded to 60 seconds, which gives your brand great opportunities.

 

3. Twitter is growing into eCommerce by testing a Shop Module.

Twitter is testing a new feature in the eCommerce area, which allows shoppers to go all the way from discovering new products to purchasing them.

“The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase – seamlessly in an in-app browser, without having to leave Twitter.”

~Twitter

4. LinkedIn Acquires Tutorial Video App Jumprope.

Jumprope is a platform to share skills and ideas by creating step-by-step video tutorials and then export those videos to every social platform. You can use video, still images, preset formats and overlays.

LinkedIn is expanding in the area of video by acquiring the how-to video app Jumprope. The social network will now provide more on-platform tools for creators and grow LinkedIn Learning for professional skills development.

“We started Jumprope to empower anyone to share their knowledge and passion in an engaging video-based format. But, while 2 million people per month watch Jumpropes on our platform, we realized we could build something so much bigger if we joined LinkedIn. This truly is an opportunity to fulfill the Jumprope vision of reaching a global community.”

~ Jake Poses, Jumprope CEO

5. Facebook Launches Campaign Ideas Generator.

Facebook is trying to inspire small businesses by providing them with a campaign ideas tool. The new Campaign Ideas Generator helps brands to develop content for new campaigns by providing them with inspiration, pre-made assets, and other resources.

All you need to do is select your business type and the tool will suggest you campaign ideas and insights customized for your business needs. You can also look into content ideas related to your vertical or a specific upcoming holiday.

Are you looking for more social media updates? Scroll on to read the latest industry updates!

1. Clubhouse is now open to all users.

Good news — Clubhouse is out of closed beta and open to everyone to tune in to audio chats. The exclusive app created a lot of buzz around marketeers during the past year, and now it’s available for all users.

“Twelve never-boring months later, we’re thrilled to share that Clubhouse is now out of beta, open to everyone, and ready to begin its next chapter. This means we have removed our waitlist system so that anyone can join. If you have a club, you can post your link far and wide. If you are a creator with an audience, you can bring them all on. If you’re hosting a public event, anyone can attend. You can bring close friends, classmates, family members, coworkers, and anyone else you like — on iOS or Android.”

~ Paul, Rohan and the Clubhouse team

Clubhouse also got a brand-new logo and website. Check them out!

 

If you want to learn more about social audio and how your brand can be heard on social, read this.

2. Instagram Insights is now available for up to 60 Days.

Instagram Insights has extended the tracking period from 30 to 60 days! This will come in handy for all marketeers to track their results better and make the most out of them.

There is also a new calendar tool that lets you tap into the specific dates you are interested in. The existing date range preset is still available if you’d prefer to stick to it.

3. The new TikTok ‘Spark’ ads enable brands to boost relevant trending content.

Here’s a new type of ad coming from TikTok. It’s called Spark, and it enables brands to sponsor trending organic content related to their product or services.

Spark helps you identify existing organic TikTok videos that relate to or showcase your brand and then you can reach out to the creator and repurpose their content for an ad campaign.

If you want to learn more about repurposing your content on social media, check out this blog post.

4. Facebook Launches ‘Soundmojis’ to Messenger.

Facebook had a surprise for World Emoji Day! They launched ‘Soundmojis’, which are emojis that play a short audio clip. They can be a great interactive and engaging element to your chat threads.

“[Soundmojis are] a next-level emoji that lets you send short sound clips in a Messenger chat, ranging from clapping, crickets, drumroll, and evil laughter, to audio clips from your favorite artists like Rebecca Black and your favorite TV shows and movies like Universal Pictures’ F9, NBC and Universal Television’s Brooklyn Nine-Nine, and Netflix and Shondaland’s Bridgerton. “Ah, the drama of it all.”

Facebook

5. LinkedIn adds new free courses for digital marketing skills.

Do you want to build or upgrade your digital marketing skills? LinkedIn has two new certification courses that help you learn more about LinkedIn’s ad tools and features. You will also be a proud owner of an official certification that can be attached to your LinkedIn profile.

There are two courses to choose from: Fundamentals Certification (Basic) and Marketing Strategy Certification (Intermediate).

It’s time to up your game!

Are you looking for more social media updates? Scroll on to read the latest industry updates!

 

1. Facebook announced the next era of personalized experiences.

Facebook’s Business and Ad Chief Dan Levy revealed the next steps in the social network evolution and how it will affect brands and users. Facebook will be focusing on creating personalized experiences by product innovations in four areas:

  • Privacy-enhancing technologies
  • Product and business discovery
  • Commerce
  • Business tools beyond marketing

“Businesses are confronting a permanent shift in people’s behavior: a migration to ecommerce that might have taken a decade exploded within a year. This, combined with growing technologies to meet people’s privacy expectations, is a generational opportunity for our industry to innovate once again. We must develop new ways for businesses to reach customers and to give people more control over how their personal information is used in advertising.”

~ Dan Levy, Vice President, Ads & Business Products at Facebook

Learn more about how these innovations on Facebook will help your business here.

2. Instagram will focus mainly on video instead of photos.

Exciting news about the future of Instagram! Adam Mosseri, the head of Instagram, shared that the social network won’t just be a photo-sharing app anymore and that it will focus more on videos to create better entertainment experience.

“We’re also going to be experimenting with how do we embrace video more broadly — full screen, immersive, entertaining, mobile-first video. You’ll see us do a number of things, or experiment with a number of things in this space over the coming months.”

~ Adam Mosseri, the head of Instagram

So don’t be surprised if you see a lot more videos on Instagram in the following months! The four main key areas Instagram will be working in the near future are: Creators, Video, Shopping, and Messaging.

3. TikTok announces Resumes to connect job candidates with recruiters.

TikTok shared their ambition to become the new channel for recruitment and job discovery with TikTok Resumes. You can also find it in the app through #TikTokResumes and create job-related content or submit videos for posted jobs.

“TikTok Resumes is officially open and accepting TikTok video resumes. We’re humbled to be able to partner with some of the world’s most admired and emerging brands as we pilot a new way for job seekers to showcase their experiences and skillsets in creative and authentic ways. #CareerTok is already a thriving subculture on the platform and we can’t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery.”

~ Nick Tran, Global Head of Marketing at TikTok

4. Facebook launches Bulletin, a newsletter platform.

Great news for creators! Facebook has launched a new platform to share long-form articles and audio content, all from one place. Bulletin is a set of publishing and subscription tools to support content creation, monetization, and audience growth for writers.

Bulletin is hosted on a separate site, but its content will appear in the Facebook News Feed and Facebook News sections. Creators will have their brand website in Bulletin, can customize their publication’s name, logo, and color palette, and use multi-media embeds and other styling options.

5. Instagram tests sticker links in Stories for all users.

Has your brand been using the swipe-up links in Stories? They are one of the best ways to drive traffic from Instagram to your website or other preferable assets. So far, this privilege was only granted to verified users or ones with at least 10,000 followers.

The social network is now testing a similar feature in a sticker format which you can tap and visit a dedicated link. Instagram is considering opening it to all users, where everyone can add such stickers or reply to a Story with stickers.

Instagram will use this test to monitor what types of links people mostly post and keep an eye on avoiding any misinformation and spam.

Are you looking for more social media updates? Scroll on to read the latest industry updates!

 

1. Social audio comes to Facebook with Live Audio Rooms and podcast playback in-stream.

Social audio is officially launching on Facebook with Live Audio Rooms and podcasts. The social network started releasing these new features for public figures and select Facebook Groups in the US.

Live Audio Rooms will enable you to discover and connect during live conversations with public figures, experts, and other like-minded fellows on topics you’re interested in. Public figures can invite up to 50 people to be speakers in the events, and unlimited listeners can join.

In Groups, admins will manage who can create a Live Audio Room. In public Groups, everyone would be able to listen in, while in private ones, only members will be able to join the conversations.

Read more on how social audio can activate your brand on social media.

2. Instagram launches Reels Ads.

Reel Ads are here! Instagram Reels have become very popular for many brands, and now Instagram is creating the opportunity to boost your Reel reach and engagement even further with ads. This enhanced format will loop and be up to 30 seconds, and the audience can comment, like, view, save and share Reels ads.

“After testing in select countries, today we’re launching Reels ads to the world. Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators.”

~Instagram

3. Facebook takes social eCommerce to the next level.

Facebook just took eCommerce on social media to the next stage by announcing that Shops are expanding to WhatsApp and Marketplace
. They are also working on adding ratings and reviews to products in Shops on Instagram.

“One in three shoppers globally say they plan to spend less time in-store even after the pandemic is over, and almost three-quarters say they get shopping ideas from Facebook, Instagram, Messenger or WhatsApp.”

Facebook

Your brand can now also personalize the users’ shopping experience with ads based on their shopping preferences. Facebook is also shaping the future of shopping by investing in new visual AR tools on Instagram, which helps users find new products and experience them virtually before purchasing.

Dive in deeper with the new Facebook report on the evolution of eCommerce.

“This desire to have control in all aspects of their shopping journey is shifting the consumer–brand relationship. The future of customer experience will be driven not by the brand, but by empowered consumers. This is challenging businesses to adapt and innovate faster than ever.”

~Facebook

4. Twitter shares key live events this summer.

With summer taking over in the northern hemisphere and vaccination taking place, live events are similarly starting back up. And Twitter is reminding us to tap into the conversations around those. They’ve shared a list of cultural, sports, and entertaining events that brands should consider engaging with.

Twitter

5. Instagram tests new content recommendations in the main feed.

Instagram had very positive feedback on their ‘suggested posts’ feature, so they decided to launch a new test related to those. This time suggested posts will be mixed with the user’s primary feed and will sometimes come ahead of the content of brands and people you follow.

Instagram is also considering giving users the control to add specific topics of interest for their suggested posts and letting them snooze recommendations for 30 days.

Are you looking for more social media updates? Scroll on to read the latest industry updates!

1. Instagram shares insights on how their algorithms work. 

Instagram is determined to do a better job explaining how their app actually works and clear up possible misconceptions.

“Instagram doesn’t have one algorithm that oversees what people do and don’t see on the app. We use a variety of algorithms, classifiers, and processes, each with its own purpose. We want to make the most of your time, and we believe that using technology to personalize your experience is the best way to do that.” 

Instagram 

Instagram is using a number of parameters to form their algorithms. Here are the main ones across the Feed and Stories: 

  • The post’s popularity and information 

    Instagram is looking into the post engagement, the time it was posted, its format, and location. 

  • The profile’s activity and relevance 

    This helps identify how interesting this profile is for the audience. It includes signals like how many times people have interacted with that profile in the past few weeks. 

  • The user’s behavior 

    Instagram is trying to understand what the user’s interests are and match those with the relevant content. 

  • The history of interacting with other users. 

    The social network wants to determine how much the user cares in general in seeing posts from a particular person/brand. One of the main signals is how often you comment on each other’s posts. 

“In Feed, the five interactions we look at most closely are how likely you are to spend a few seconds on a post, comment on it, like it, save it, and tap on the profile photo. The more likely you are to take an action, and the more heavily we weigh that action, the higher up you’ll see the post.” 

~Instagram 

2. New report for AR and VR on Facebook.  

 Facebook published a report on their vision to integrate AR and VR on the social network. According to the publication, 75% of all businesses are expected to utilize those technologies in the next two years, while global spending is set to rise 6x. 

User adoption is also on the rise since people turn more to eCommerce and online shopping. AR and VR technology can enable immersive user experiences and close the online and in-store shopping gap. 

“AR and VR could revolutionize how people engage with brands- and how brands engage with people. Imagine being able to meet one-on-one with famous clothing designers, seeing how lipstick bonds to lips by becoming part of the chemical makeup of the product or having a home reimagined by a brilliant creative director.” 

Facebook 

3. Twitter launches new tools on a paid subscription model. 

 Do you want to upgrade your Twitter game? Twitter introduces Twitter Blue – a paid subscription to offer you a range of additional tweet features and tools. 
 Here’s a sneak peek on the new opportunities your brand would have: 

  • Undo tweets within the first 30 seconds of posting. 
  • Categorize saved tweets and bookmark them in folders. 
  • Reader Mode to help you view a content thread in a single stream. 
  • Color themes to brighten your UX display. 
  • Custom app icon on your device.  
  • Dedicated customer support.  

Are you ready to try the new Twitter Blue? 

4. TikTok keeps the top position on the monthly app download chart.

 Despite all the safety challenges and the rise of alternative tools, TikTok remains the most downloaded app with more than 80 million installs by May 2021 

 “TikTok was the most downloaded non-gaming app worldwide for May 2021 with more than 80 million installs. The countries with the largest number of TikTok installs were from Brazil at 16%, followed by Douyin in China at 12%.” 

~Sensor Tower 

Facebook, Instagram and WhatsApp are the next ones in the list of most downloadable non-gaming apps. 

5. Let’s prepare for the holiday shopping with Snapchat’s new resource hub.  

 Snapchat wants to inspire you to start preparing for the holiday shopping rush already now. They’ve created a great holiday resource hub to boost your brand campaigns and help you prepare.  

Grab a coffee and start your holiday planning now! 

Are you looking for more social media updates? Scroll on to read the latest industry updates!

 

1. Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts.

We’ve been waiting for this one, right? Finally, we can see our business insights from Instagram Reels and Live Broadcasts. Thank you, Instagram!

Total Plays, Accounts Reached, Likes, Comments, Saves, and Shares will be available to monitor on Reels. And for Live Broadcasts, users will have access to data on Accounts Reached, Peak Concurrent Viewers, Comments, and Shares. There are also some upgrades when it comes to Reach in Account Insights.

Game on for your social media strategy!

2. LinkedIn enables businesses with new ads and event tools.

It’s time to boost your LinkedIn presence! The social network makes it easy to advertise your day-to-day posts and reach a wider audience with just one click. This new feature is quite similar to the Facebook one, which helps you boost top-performing posts. On top of this, now you can promote your events better with Event Ads and Analytics.

3. Instagram Introduces ‘Drops’ Product To Help Boost eCommerce.

Shop ‘till you drop, they say! Well, Instagram will start teasing us all with great eCommerce opportunities with their new product showcase option called ‘Drops’.

It will be on the top of the Shop tab and help brands create a buzz about their upcoming products. It promises exclusivity and increased demand since most items will be in limited supplies for a short period of time.

It’s time to discover, browse and shop. Will your brand try this new feature?

4. Pinterest shows new ways to match people’s interests with brands’ offerings.

It’s time to surprise your community with creative ideas matching their interests. And Pinterest will inspire you to do this!

As Pinterest CMO Andrea Mallard explains:

“We all know time is our most precious resource and yet we give it up so freely to things that give us nothing in return. Pinterest is the invitation to reclaim some of that time. To explore with it, experiment with it and put purpose to how we spend it. As we think about how the next generation is manifesting every facet of their lives, this campaign emboldens them to do things that actually bring them joy.”

5. Live shopping is the next eCommerce surprise from Facebook.

It’s time for shopping again! Now, live on Facebook with the launch of live-stream shopping events. They will showcase the latest trends and items in real-time and let users ask how they fit, select their size and buy.

Every Friday until July 16, we can enjoy Live Shopping Fridays, where beauty and fashion brands will showcase products, tips, demos and more.

Users will be able to tune in to Facebook’s Live Shopping streams on each brand’s Facebook Page or by visiting the Shop tab.

So grab the popcorn and your credit card out and let’s tune in!

Samboad Business Group LLC

Samboad Business Group LLC